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Strategic Management and Business Analysis takes a different approach to the study of business strategy An essential feature of this approach is the provision of a detailed roadmap for the strategic analysis of a company. It identifies key strategic questions and provides clear guidance on how they may be answered.

The issues involved in answering the questions are then explored and this includes a review of the tools and techniques that can be used in strategic analysis. This is supported with a CD that has powerful strategic modelling and financial analysis tools to significantly ease the strategic analysis task.

The book contains case studies with detailed and practical advice on their analysis. Taken altogether, the book outlines an exciting and robust framework for strategic analysis and decision making, and provides materials that encourage students to become familiar with important concepts in strategic management.

Table of Contents

Introduction

How to use the CD

Acknowledgements

The Four Big Questions You Need to Ask

The first big question: Where is the organization now?

The second big question: What options are open to the organization?

The third big question: What is the best way forward for the organization?

The fourth big question: How can this be achieved?

Helping You Answer the Four Big Questions

Organization structure and strategy

Strategy-making processes

Organization environments

Competitive advantage

Auditing resources

Financial performance and investment appraisal

Models for aiding strategic selection

Case Study Analysis and Case Studies

Case study analysis

Wm. Morrison Supermarkets PLC

The UK supermarket sector in 1996

Delamere Pottery Limited

Alpha Toiletries Limited

AB machine tools

References

Index

 

About the Author
David Williamson, Head of Centre for Research into Corporate Responsibility and the Environment and Principal Lecturer in Business Strategy, Staffordshire University Business School, UK.

Wyn Jenkins, MBA Award Tutor and Senior Lecturer in Business Strategy, Staffordshire University Business School, UK

Peter Cooke, Part -time Lecturer in Financial and Strategic Modelling, Staffordshire University Business School, UK.

Keith Michael Moreton, Awards Tutor for Postgraduate Programmes in Operations and Supply Chain Management and Senior Lecturer in Operations Strategy, Staffordshire University Business School, UK.