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2D: Visual Basics for Designers features a concept-based approach that explores the fundamental elements, principles, and applications of two-dimensional design for print and screen-based media.

This striking new book covers 2D applications in a variety of visual communications-from graphic design and advertising design to environmental design and illustration. Building a strong foundation in two-dimensional design, 2D: Visual Basics for Designers not only provides readers with essential content; it also teaches the conceptual and analytical skills designers must have to think visually, critically, and creatively.

 

Table of Contents

Part 1: Elements. Format. Line. Shape. Color. Texture & Pattern. Typography. Part 2: Principles of Composition. Balance. Visual Hierarchy. Rhythm. Unity. Part 3: Illusion - Space and Movement. Perspective, Proportion and Scale. The Illusion of Three Dimensional Space. The Illusion of Movement.

 

About the Author                                                                                           

Robin Landa
Robin Landa holds the title of Distinguished Professor in the Robert Busch School of Design at Kean University of New Jersey. She is included among the teachers that the Carnegie Foundation for the Advancement of Teaching calls the "great teachers of our time." Most recently, Landa was a finalist in the WALL STREET JOURNAL’s Creative Leaders competition. Robin has won numerous awards for design, writing, and teaching and is the author of twelve published books about graphic design, branding, advertising, and creativity, including ADVERTISING BY DESIGN (John Wiley & Sons) and DESIGNING BRAND EXPERIENCES (Wadsworth/Cengage).

Rose Gonnella
Currently the Chair of the Department of Design at Kean University, Prof. Rose Gonnella is an artist, designer, illustrator, writer, and educator who has shown her work nationally and internationally. Her drawings are featured in several permanent collections, including the National Museum of American Art in Washington, D.C.

Steven Brower
Now in his own design studio, Steven Brower most recently was the creative director for Print magazine. He is the recipient of numerous national and international awards and his work is in the permanent collection of Cooper-Hewitt National Design Museum, Smithsonian Institute. He is on the faculty of the School of Visual Arts, Marywood University, and Kean University.