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Technologists have the ideas. Lawyers know the rules. But for business managers and investors, rules and ideas don't readily combine into a strategic vision. No longer is intellectual property (IP) just a necessary expense for large technology companies. Competing and succeeding in today's marketpla..
Understanding and improving your organization's business processes is vital in today's economy. Using non-technical language, this book describes the importance of these processes and the internal and external forces that shape them. It then explains the kinds of computer software available for impr..
Do you need to produce successful creative ideas in advertising? If so, then you need this book. For the first time, the secret of inventing new creative campaigns is unlocked, and practical tools are presented to allow quick production of creative ideas in marketing communications. Along with over ..
This book presents fifteen cases of technology applications in the energy and environment sectors, including solar, wind, fuel cell, nuclear, coal combustion and emission control technologies. The case studies demonstrate the importance of an interdisciplinary approach, integrating technical and non..
Companies face major challenges as they seek to flourish in competitive global markets, fuelled by developments in technology, from the Internet to grid computing and Web services. In this environment, service orientation - aligning business processes to the changing demands of customers - is emergi..
Creativity in Product Innovation describes a remarkable technique for improving the creativity process in product design. Certain 'regularities' in product development are identifiable, objectively verifiable and consistent for almost any kind of product. These regularities are described by the auth..
This book offers key insights into how to manage software development across international boundaries. It is based on a series of case studies looking at the relationships between firms from North America, the UK, Japan and Korea with Indian software houses. In these case studies, which have typical..
There are over 1.3 billion mobile subscribers around the world. It is interesting to note that wireless technologies have been adopted differently in key geographies such as Asia, Europe, and North America. Technologies such as i-mode in Japan, SMS in Europe, PDAs and Blackberry in North America poi..
The focus of this book is on the most important class of enterprise system, namely Enterprise Resource Planning (ERP) systems. Organisations typically take the decision to employ ERP systems in an attempt to streamline existing processes. Once these systems are in place, however, their success depen..
This book describes a revolutionary methodology for enhancing technological innovation called TRIZ. The TRIZ methodology is increasingly being adopted by leading corporations around the world to enhance their competitive position. The authors explain how the TRIZ methodology harnesses creative princ..
Enterprise Resource Planning Systems can provide the foundation for a wide range of e-commerce based processes including web-based ordering and order tracing, inventory management, and built-to-order goods. This book examines the pros and cons of ERP systems, explains how they work, and highlights t..
Outsourcing has become an increasingly important issue for many organisations. This book provides a framework for an up-to-date understanding of the outsourcing process and the key issues associated with it. It integrates a number of contemporary topics including benchmarking, buyer-supplier relatio..
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