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Social Customer Experience: Engage and Retain Customers through Social Media builds on the prior works of author Dave Evans. As an update to Evans’s earlier book Social Media Marketing, the new Social Customer Experience connects the early cases presented in 2010 with significant, contemporary examp..
Drawing upon a wealth of experience from academia, industry, and government service, Cyber Security Policy Guidebook details and dissects, in simple language, current organizational cyber security policy issues on a global scaletaking great care to educate readers on the history and current ap..
Practical Facebook marketing strategies, tactics, and techniques This new edition of Facebook Marketing For Dummies arms novice to expert marketers with everything they need to plan, refine, execute, and maintain a successful Facebook marketing campaign. Fully updated to cover the latest tools and t..
The all-in-one guide to everything you need to know to start an online business Starting an online business can be a tricky undertaking. Luckily, Starting an Online Business All-in-One For Dummies, 4th Edition gives you the business savvy needed to make your online business boom. Cutting through tec..
Reach your customers with the latest Facebook marketing strategies Facebook Marketing All-in-One For Dummies, 3rd Edition is a detailed resource for businesses, brands, and people who are interested in promoting themselves, their goods, and their services on Facebook. Fully updated to cover new Face..
Gather an audience from around the globe with webinars Webinars For Dummies takes the guesswork and uncertainty out of webinar creation. Written by John Carucci under the guidance of webinar technology company ON24, the book provides a roadmap for creating a webinar that effectively communicates to ..
Create positive visibility for your business with this essential roadmap Everyone now understands the importance of online reviews on sites such as Yelp. This unique book helps you influence the process and leverage the results to increase sales and revenue. Five Stars is the perfect guide to a time..
Mind your business with this updated edition of the bestselling online business how-to guide Have a computer, an Internet connection, and a dream? Then, you're already on your way to starting your very own online business. This fun and friendly guide can help you turn your big idea into big bucks..
The bestselling book updated with all of the latest features and Facebook upgrades This latest revision covers the newest Facebook tools and techniques, including how to use the Timeline for your business page and how to take advantage of third-party apps. It will also explore the psychology of the ..
A complete book-and-DVD search engine optimization training package Increasing your visibility on the web through search engine optimization is more important than ever, and this terrific SEO training kit from Sybex can help you do it right. Value-priced and organized for the busy and budget-conscio..
A complete book-and-DVD social media marketing training package Social media is a powerful business marketing tool, but how do you begin? What content should you put where? How do you measure results? This value-priced training package is what you need to jump-start your social media marketing. It f..
Eight hours of video teaches you essential SEO techniques If you're a marketer, advertiser, or brand manager, you know the urgent need in today's marketplace to master and deploy top-notch search engine optimization strategies. Learning Search Engine Optimization: A Video Introduction offers a fast,..
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