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For undergraduate and graduate courses in Logistics.This market-leading text explores modern logistics from a managerial perspective characterized by geopolitical tensions in various parts of the world, steadily increasing trade among countries and across continents, supply chain vulnerabilities cau..
MAP, MEASURE, AND GOVERN YOUR SUPPLY CHAIN FOR MAXIMUM BUSINESS VALUE Master proven techniques for mapping, measuring, and improving your supply chain Implement strategies and roadmaps for managing risk and increasing resilience Balance segmentation with standardization, and cost with differenti..
Customer Service Supply Chain Management Models for Achieving Customer Satisfaction, Supply Chain Performance, and Shareholder Value
DRIVE MORE VALUE FROM YOUR SUPPLY CHAIN BY IMPROVING THE WAY YOU MANAGE CUSTOMER SERVICE Optimize linked interactions across your entire customer service environment Implement customer-centric strategies, including customer-based supply chain segmentation and lifelong customer logistics manageme..
Master practical strategic marketing analysis through real-life case studies and hands-on examples. In Cutting Edge Marketing Analytics, three pioneering experts integrate all three core areas of marketing analytics: statistical analysis, experiments, and managerial intuition. They fully detail a be..
PROFITING FROM MARKETING ANALYTICS: YOUR COMPLETE EXECUTIVE ROADMAP “Solid ideas and experiences, well-told, for executives who need higher returns from their analytic investments. Captures many best practices that are consistent with our own experiences at Bain & Company, helping clients develop a..
USE KNOWLEDGE AND INNOVATION TO MAXIMIZE VALUE FROM TODAY’S SOPHISTICATED, FAST-CHANGING SUPPLY NETWORKS Build integrated, complementary supply networks that work together to win Accelerate the cycle from needs identification to product/service launch to customer experience Create long-term st..
Shopper Marketing Profiting from the Place Where Suppliers, Brand Manufacturers, and Retailers Connect
The shopper marketing methodology is a powerful, complete approach for satisfying target consumer demand at the point of maximum influence, and thereby driving consumers to purchase. It gives companies a far deeper understanding how consumers behave as shoppers, and leverages this intelligence acros..
Drive more value from your supply chain by choosing and implementing the right models and strategies. Supply Chain Management Strategy offers expert guidance for comparing and choosing models, implementing governance, and strategizing to enable sales growth, margin growth, and superior customer expe..
Using Thematic Thinking to Achieve Business Success, Growth, and Innovation Finding Opportunities Where Others Don't Look
Leverage hidden similarities and connections to succeed in new markets and avert emerging business risks! Firmly rooted in the latest cognitive science, Thematic Thinking helps you recognize your great opportunities and grave threats in distant but related industries and markets. If you're an execut..
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